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If you’ve ever tried to do event promotion with social media, you’ve probably figured out there aren’t any shortcuts. But for those about to embark on this path, Stephanie Booth has written about her experiences in utilizing social media like Twitter, Facebook and other social networks and sites to promote her event.
Read the complete article here:
5 Lessons in Promoting Events Using Social Media (Back to Basics)
The biggest takeaway from the above post is how much WORK it really is to do all of the one-on-one communication that keeps things personal.
Apparently, (and she’s speaking from first-hand experience), there is a diminishing return on the effort needed to benefit from what social networks have to offer versus the quicker method of bulk emailing or actually PAYING for advertising!
It turns out all of the blogging, instant messaging, forum posting, and social networking to promote an event is a full-time job and you should be prepared for the amount of effort required before you think social media is a magic bullet for event promotion.
