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I stumbled across this article by Donna DeClemente about a company called House Party that simply floored me by what could be considered one of the most powerful viral marketing ideas ever (seriously).
Read the full post at:
House Party Combines Social Events with Social Media
Basically, a House Party helps a company that wants to:
- Direct sales and new customer acquisitions
- Drive traffic to retail locations – brick and mortar as well as online
- Create an intimate, immersive product trial experience where consumers can interact with a product in a hands-on, in-context way that can’t be achieved via media campaigns or showroom sales opportunities
- Activate a viral, engaging product sampling and new product introduction session offering numerous purchase opportunities. (Can you see a huge need for promotional products to hand out at these events?)
- Build an instant, highly engaged fan base for about-to-be-released media properties (e.g., television shows; music; movies; books; magazines)
- Enhance and grow the fan base of existing media properties (e.g., television programs for season premieres, season finales, or other significant programming milestones)
- Build excitement for event-driven programming (sporting events; award shows)
- Develop a new or enhanced fan base for music releases
- Dramatically improve ticket sales or unit sales for new theatrical or DVD release
One of the coolest things about this concept is the way it utilizes social marketing and social networking both before, during, and after the event.
Not only are the Host’s friends, family members, co-workers and other social contact invited to and engaged in the event, but as the event is happening, House Party provides the tools and technologies to update the event’s page during and after the event.
So, a single House Party event, happening 1000+ homes and attended by many times that number of people at the event is also followed online by many times that number and discussed and talked up for days or weeks (or longer) afterwards
How does it work? Well, go to this page to get the full scoop!
