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Everyone is getting on the Web 2.0 bandwagon, which includes using social media and social marketing to promote events. Websites like Facebook and MySpace get more traffic than Google on any given day, and that is fertile ground for promoting an event since events are social activities anyway.
So the question is: How do you utilize social media to do event promotion and event marketing? Read the following article:
How to Leverage Social Media to Build Hype
Not every event can benefit from what social media has to offer, but the above article will get you started in tapping into the communities of people that would be interested in your event. Social media sites like HubPages and Squidoo can also be used to create an event information page with interactive Web 2.0 goodness that provides a social, collaborative atmosphere leading up to your event and getting feedback after your event.
